Something’s shifted. It’s not just you.
FFi shows you how to lead the future and what you need to work on first.
What happens next is yours.
Leading through change?
Find out if you are ready to lead the future and what to work on first.
What you get
- Your scores across nine dimensions
- You see how you’re benchmarked against a growing dataset of leaders globally
- A scorecard outlining your results
- One strength to build on and one opportunity to work on
- A seven-day practice you can start straight away
- All of it free, and an optional debrief with an Executive Coach if you want to talk it through
Practitioner built on 14,000+ hours of senior leader coaching, reliability tested and endorsed.
Why FFi exists
Senior leaders told Jac the same thing again and again. Things were changing around them and to them, not by them. They felt they were falling behind. Nothing like FFi existed, so we built it.
questions answered by leaders, and counting.
Supported by academics, board directors, founders and psychometricians.
Academic endorsements
The future-focused orientation of FFi is a contemporary and valuable addition to leadership development practice.
This is an excellent diagnostic and product! Love the layout, simplicity of process, explanations, benchmark and AI coach.
UX is great, no clunky registration, loved the questions being in sets of five and then every section having a tick appearing above the overall progress line. Then quick registration and then you get your dashboard.
Client endorsements
Going through FFi and coaching with Jac has been a transformative experience for propelling my leadership journey. It cuts straight through the noise of corporate and arms me with the leadership tools to drive meaningful growth.
The FFi diagnostic gave me language for something I’d sensed for a while. I now think differently about energy as a leadership asset and act more intentionally to create space for foresight and recovery.
A huge thank you for this week with our team. Awesome energy and external perspective, loved our time with FFi!
Know if you’re ready
to lead the future.
Then go win.
Solid is what you’ve built. Dotted is what’s coming.
For yourself
The diagnostic takes 15 minutes, and your scorecard is free.
For your team, clients or candidates
Book a discovery call, or send us a short note.
Why does FFi exist?
Leadership development is facing the wrong direction. The personality and 360 tools we use to assess, promote, and grow leaders all look backward.
What does future fluency actually mean?
Future fluency, the behaviours and readiness of a leader to keep up, get ahead and lead what’s coming.
Leaders have always had to adapt. What’s new here?
The pace and shape of change is faster than it has ever been. Leaders today run mixed teams of people (full time, contract, freelance, fractional) and agents.
What do I get when I complete the diagnostic?
At no cost, you receive a scorecard with your scores across nine dimensions, a benchmark against other leaders from our growing dataset, a written interpretation, and a short 7-day action plan to implement straight away.
How long does the FFi diagnostic take?
About 15 minutes. It is deliberately short, while reliably valid, so busy leaders actually finish it.
Who created FFi?
FFi was co-founded by Jonah Jones and Jac Phillips. Jac brings more than 14,000 hours of senior leadership coaching, which the framework is built on.
How rigorous is a diagnostic that only takes 15 minutes?
Length is not the same as rigour. FFi runs on 45 questions with strong overall reliability, a Cronbach’s alpha of 0.92.
How were the nine dimensions chosen?
They came out of more than 14,000 hours of senior leadership coaching, behavioural analysis and research on what the future of work requires.
How is future fluency different from learning agility, adaptability, or growth mindset?
It overlaps with all three. The difference is the lens.
How does FFi compare to established tools like Hogan or CliftonStrengths?
Those tools measure personality and strengths, which is a different and older question. FFi measures future readiness, so it works alongside them rather than replacing them.
It is self-assessed. What stops people just giving flattering answers?
Our privacy policy ensures no line manager or employer ever sees your results. Honest answers are the entire point.
Has FFi been independently validated or peer-reviewed?
FFi has completed full internal reliability and factor analysis.
Does a high FFi score predict better leadership outcomes?
Not yet, and we won’t claim it does. FFi measures readiness today, not future performance.
Where does AI feature in the FFi diagnostic?
AI writes the interpretation of your results, turning your scores, tier, and benchmark into a clear narrative based on our tight logic spec.
Is AI judging my leadership ability?
No. Your results come from the scored diagnostic, and AI only interprets that result in writing.
Is my data used to train AI models?
No. The data sent to generate your interpretation is not used to train any AI provider’s models.
Does AI replace the human coach?
No, nor is it designed to. The diagnostic and its written interpretation open a new and richer coaching conversation.
Where is my data stored, and is it secure?
Your data is encrypted both in storage and in transit, with row-level access controls and signed data-processing agreements with every provider.
In a corporate cohort, can my employer see my individual results?
No. By default, your employer sees aggregated, de-identified results for the whole cohort.
Can I delete my data, and what are you compliant with?
Yes. You can request access, correction, or deletion, and we action it within 30 days.
Why is the individual FFi diagnostic free?
Unlike so many other enterprise-gated solutions, we want to provide free, equitable and sound advice to anyone seeking to improve their leadership.
What does FFi charge for?
FFi charges for cohort experiences, an always-with-you coaching app, and coach certification/licensing.
Can we run FFi across a team or cohort?
Yes. After your team individually completes the diagnostic, we de-identify individual details, run an intelligence wrapper across the data and produce a collective picture of where a cohort stands.
How do we measure the impact of FFi?
FFi sets a baseline readiness map, and retaking it later shows movement against the priorities you set.
Can we start with a small pilot before committing?
Yes. One team, one cohort, one facilitated session is the standard entry point.
Do you have security documentation for procurement?
We can provide our privacy policy, our encryption and access-control details, and signed data-processing agreements with every provider.
Does FFi integrate with our LMS or HRIS?
Not yet. FFi is standalone today, so results are delivered directly and, for cohorts, through a facilitated session.
Can our internal L&D team run a cohort, or do we need a certified coach?
Cohorts currently run through FFi or a certified coach, because the value depends on how the readiness data is read in the room.
Can I use FFi in my coaching practice?
Yes. FFi will be certifying a small group of senior-level coaches to use the diagnostic as a differentiated part of their practice, with case-study support and early access to new features.
If I bring FFi to my clients, do you keep or contact them?
No. Your client relationships stay yours.
What does coach certification include?
Certification includes full training, case-study support, early access to new features, and a say in product development.
Talk to us.
Book a call with an Executive Coach, the FFi team, or email us at hello@futurefluencyindex.com.
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